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The CEO of Sony France has confirmed that the company plans to launch a Google TV product in the country on September 24th, in a bid to challenge the telcos’ domination of the local TV market.

Manufacturers of smart TVs will struggle to generate meaningful revenues from their new net-connected platforms despite accelerating demand for the devices, according to US research firm The Diffusion Group (TDG).

The report predicts that portal fragmentation alone will result in US$ 1bn in lost ad revenues, as consumers grow dissatisfied with the portals built into their new smart TVs quickly being made obsolescent due to the speed of new apps and services entering the market.

A new report from Informa Telecoms & Media (publisher of IP&TV News) warns telecom operators that the days of the old-style triple or quad-play bundles are numbered.

Going forward, operators will have to offer a whole range of new content and applications within their bundled products – including OTT content from companies like Netflix and Spotify and even VoIP from providers like Skype – to keep their subscribers happy.