+380 44 323 88 88
вул. Маричанська, 18,
м. Київ, Україна, 03040
Написати нам

Навчальний центр DEPS

UK viewers still have preference for linear TV

19 серпня 2014

Nine out of 10 Britons still regularly watch linear TV on the main screen, while 85% prefer the TV to other screens available to them, according to research commissioned by playout technology provider Broadstream Solutions.

UK viewers still have preference for linear TV

According to a survey carried out for Broadstream by YouGov, 83% of UK viewers still use the TV as a social hub for the household, opting to all watch in the same room, although 28% of people say that they might also be on their smartphone or tablet device at the same time and 11% may be using that device to watch a different show entirely.

In relation to live entertainment shows including Britain’s Got Talent, The Voiceor X Factor, 81% of viewers of these programmes prefer to watch them on TV and live rather than on catch-up or using any other device. This number rises to 88% for viewers of big sports events including Six Nations rugby and Wimbledon tennis.

The survey did find that broadcaster-based VoD options including iPlayer and 4oD have more than trebled in usage over the last decade, from 16% to 57%.

Other VoD services such as Netflix have also quadrupled with 1 in 5 consumers (20%) having used one of these options in the last 12 months (up from 5% in 2004). However, 21% of consumers also stated that they have not used any type of on-demand service in the last year.

Source: digitaltveurope.net

Следите за последними новостями компании DEPS и телекоммуникационного рынка на нашем Telegram канале: Telegram

0 SELECT i.id iid, i.name, i.elements img, i.`publish_up` AS modified, c.id cid FROM `vjprf_zoo_item` i LEFT JOIN `vjprf_zoo_tag`t ON t.`item_id` = i.`id` LEFT JOIN `vjprf_zoo_category_item` ci ON ci.`item_id` = i.`id` LEFT JOIN `vjprf_zoo_category`c ON ci.`category_id`=c.`id` WHERE t.`name` IN ('TV') AND i.`id`<>22081 AND c.id >0 AND i.`type`='article' AND c.`parent` = 7169 GROUP BY i.`id` ORDER BY `publish_up` DESC LIMIT 0,3
Схожі матеріали
  • Каталог товарів
  • Системна інтеграція
  • Сервіс-центр
  • Послуги
  • Акції