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Sports remain number one reason to come back to pay-TV

25 September 2015

Among consumers who have cut the pay-TV cord within the last two years but who express any interest in returning to pay-TV, two out of five (39%) say sports channels are a reason to return, according to new survey by Frank N. Magid Associates.

Sports remain number one reason to come back to pay-TV

Additionally, nine out of 10 (88%) sports fans say they watch sports on a television set, with broadcast networks leading the way at 73% of respondents, followed by cable sports networks (62%) and general entertainment networks (60%).

Nevertheless, a growing number of sports fans are watching sports on the Internet: Nearly two of five (37%) of all sports fans say they watch sports streamed online «often,» while nearly three in five (57%) fans say they watch sports online in any way at all. These consumers typically gravitate to available larger digital screens: Computers led among 37% of respondents, followed by over-the-top (OTT) video delivery to a TV (26%), tablets (25%) and smartphones (25%).

«Sports remains the most DVR-proof form of video content,» explains Alexander «Sandy» Brown, President & CEO of ONE World Sports. «The excitement, immediacy and community around sports contests demand live viewing, whether that viewing takes place via an antenna, or a pay-TV provider, or via a live web stream. Whatever the format, the findings support that people want to watch sports live, and on the best — typically largest and most crisp — available screen.»

Source: iptv-news.com

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